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商品編號： 9-808-112 出版日期： 2008/03/20 作者姓名： Stuart, Toby;Kiron, David 商品類別： Entrepreneurship 商品規格： 24p 再版日期： 2008/06/05 地域： 產業： 個案年度： 2007 -
商品敘述：
Describes a set of key strategic decisions facing the scientific founder and CEO of a promising, Early stage bio-pharmaceuticals company.l Should the company establish a proposed alliance with a pharmaceutical firm? Should it create a nutraceuticals business in parallel to its effort to develop anti-aging therapeutics? And, should it in-license a second drug development candidate?
涵蓋領域：
Entrepreneurial management;Marketing;Brand management;Strategic alliances;Hedging;Risk analysis
相關資料：
Case Teaching Note, (5-809-050), 13p, by Toby Stuart
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